A collaboration of experts for the collaboration economy.
In 2000, when Millennials began to engage in their communities, interact socially, and generate user-specific content, SocialSphere Founder John Della Volpe started to connect the dots. Drawing on his groundbreaking research at Harvard University's Institute of Politics, he predicted that this behavior would cause a tectonic change; one that would reshape the way people network, participate, access, process and share information-and he was right.
Today, Millennials are on the verge of becoming the "Next Greatest Generation." They are young entrepreneurs, activists, consumers and decision-makers—a diverse, proactive group whose choices are directly influenced by their online interactions. Social computing has given them a voice, power and instant connectivity that previous generations never had. As a result, they are changing the way companies and customers relate to each other.
As more and more people seek an active role in their online experiences, "enterprise-out" advertising is quickly becoming an anachronism. And, companies that don't take steps to evolve their business and marketing strategies are likely to experience the same fate.
With this is mind, Della Volpe decided to form a company that leverages his deep research and insights into the Millennial generation to help businesses build smarter, more profitable Web 2.0 strategies. To do this effectively, he knew he had to assemble his own "smart tribe" of insight specialists, business strategists, creative innovators, Web and Enterprise 2.0 technologists, and Millennial entrepreneurs. Together, they would complement each other's specialized skillsets and form a microcosm of instant, constant and boundless collaboration.
Enter SocialSphere: A collaborative company focused on driving business success in the collaboration economy.