The custom-built products you need to manage your reputation, uncover influence and generate big big big ideas.
Working since 2007 with a clientele that ranges from the United States Marine Corps to the Council of Deans at Harvard University, and about everyone in between, has taught us a few things. Most importantly -- most of our clients have more in common than they know. Everyone needs to understand their space in the "social sphere," what their influencers and competitors are up to -- and how to tap the insights from those who have (or would like to) a stake in your organization to unlock the next big idea.
Our custom-built products powered by our proprietary ORBIT and Idea Mine methodologies are available individually or part of our broader services offering.
The ORBITTM Report: A robust analysis of your sphere of influence in the online universe
With the ORBIT™ Report, you can expect far more depth and insight than other online tools and products. We go beyond tag clouds and basic stats; we uncover the core of how influence is generated and the motivations behind it. We bring a rigorous, strategic approach that uncovers who is talking – and to whom – and what is driving their conversation. We will provide you a comprehensive understanding about who is influencing your brand; where they are; and what they are saying – and specifically how and when to engage.
Our team uses our proprietary ORBIT methodology to conduct a detailed analysis of your brand, organization or topic across four platforms: social frameworks, industry blogs and communities, industry media, and traditional media news sites.
Ultimately the ORBIT Report will:
- Identify the major social media influencers of your brand, product, organization or issue;
- Create a detailed map of your “social sphere;
- Analyze the flow of influence online;
- Provide revealing insights about competitive and complementary websites;
- Uncover key individual influencers and important voices;
- Pinpoint strategies that you can employ to engage these audiences.
We can extend the life and value of your ORBIT Report by providing you bi-monthly or quarterly ORBIT updates that keep you up-to-date on the changing nature of online discussions. You’ll also gain strategic insight into the impact of your Web 2.0 efforts, and the steps needed to better engage in discussions and exchanges online.
Social Media Monitoring: Real-time updates of what they're saying about you -- and why it matters
Starting with Google News, Google Blog searches and updates, there are dozens of ways to track the online conversations and interactions about your brand, organization or issue. Our approach begins with our ORBITTM methodology that places every source on the Internet into some context -- and then provides you with real-time updates about not only what is being said, but by whom, for what reason -- and what you should do about it.
Idea Mine: Tap into the uncommon wisdom of your most passionate advocates
Think beyond corporate walls. Look deep into your customer or constituent base. When you do, you’re likely to find people who are smarter about your brand, products or issues than the employees inside your organization.
Even better, because they’re passionate about who you are and what you do, they’re more than willing to share their insights, generate innovative ideas, and go to work for you — and do it for free.
The ideas they can generate represent some of the greatest potential assets available to you in this age of social networking. And SocialSphere is uniquely qualified to help you find, cultivate and deliver them through our Idea Mine.
We start by using our ORBIT methodology to identify your most passionate fans, advocates and influential individuals who are eager to offer constructive criticism and help think through new challenges and opportunities. Our goal is to recruit and identify a group of online influencers who are:
- Representative of the online discussion about your brand
- Correlate to your organization’s key demographics
- Thoughtful, articulate and ready to engage in a dialogue that will yield concrete, actionable ideas
Once we’ve recruited a pool of potential team members, our analysts and forum facilitators review them and hand select the ones with the most potential for an invitation to participate in a 2-4 week online task force.
During this time, we create a private online community of ideas and facilitate their interaction to keep the process moving and productive. Members of our Idea Mines are required to aggressively participate. They are on a deadline and tasked with providing outcomes. There are no passive members in this lively and engaged discussion.
We monitor activity and report to you on a daily basis throughout the Idea Mine’s short but intense lifespan. Our goal is to challenge members to come up with new, actionable ideas on a specific topic or problem faced by your organization. And they always deliver.
A special presentation event is then scheduled, and the Idea Mine members are given the opportunity to present their findings to you and your organization. They are also invited to be part of the implementation process to the greatest extent possible.
The Idea Mine is one of the most intense and rich experiences a leader can observe -- and participate in. And not only is that participation critical to an Idea Mine’s success, it is a unique opportunity for CEOs to directly connect to citizens and consumers.
We guarantee that you will benefit as much from the process as from the ideas that result from it. And don’t be surprised if you end up changing the way you do business as a result.
Millennial Briefing: Get to know the largest generation in the history of the world -- and learn what they can do for your business.
Beginning in 2000, before Millennials were even called Millennials -- our founder, John Della Volpe, launched one of the landmark studies of this generation for Harvard University. Ten years, and more than a few dozen in-depth research projects later that have literally taken us around the world, we offer arguably the most insightful look into how this generation thinks, works, communicates, studies, shops and has fun. We are available for either a 60-minute executive presentation suitable for Boards and Executive retreats or 3-hour customized sessions with special guests. Over the last year, we've briefed university presidents, high-ranking government officials, and corporate executives from around the world.
Web 2.0 Training Day: Wrap your head around Web 2.0—and what it means for your business.
Ready to build your business and your brand in this new era? Are you ready to open up to new ideas and insights from unexpected but highly valuable sources.
First you need to gain a strategic understanding of just what Web 2.0 is. That’s why we recommend our Web 2.0 Briefing Session—a half-day presentation and brainstorming session that helps you and your leadership team answer some key questions:
- What does social networking mean in 2010 and why is it more important than ever?
- How do you separate the chatter of tools like Twitter from the innovations with real impact?
- How did this entire phenomena arise and why does it proliferate?
- What does it mean to your company specifically?
- What’s the best way to get started?
By the end of the session, you will have the actionable ideas and insights you need to build Web 2.0 strategies—the kind that will help fuel your company’s growth by better engaging customers, prospects, employees, partners and markets. Guaranteed.
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What We Do 
