Building effective Web 2.0 strategies that connect—all the way around.
As we see it, technology is only one part of the Web 2.0 equation. We believe that the most successful players in the collaboration economy focus first on psychology, sociology and human behavior. They understand that people are people; they seek real, authentic interactions with other people; they want to participate and make a difference.
Of course, the challenge is how to use technology to create the right kind of experiences for your communities—and the best possible results for your business. This is where SocialSphere's Six-Service Solution comes into play. Our approach blends a unique understanding of human nature, business principles, political strategy and advanced technology to help you build more profitable Web 2.0 strategies.
Research is at the core of who we are and what we do. We believe that the first critical step to building profitable Web 2.0 communities is to gain a 360-degree understanding of your stakeholder spheres. As a company with a rich legacy in research, we are uniquely positioned to help you:
- Gain collective insight into industry trends, the adoption of technology and the emerging Millennial generation
- Capture customer and community insights
- Use these insights to drive innovation
- Find new ways to engage and connect customers and communities with the organization as a way to build brand loyalty
- Measure marketing ROI
By seeking these deep, meaningful insights, we help organizations move away from antiquated, costly market research practices and replace them with real-time, multi-directional information flow between customers, employees, prospects, partners and vendors. This approach allows us to create truly dimensional community profiles-the kind that inform strategy, creative and technology solution development, and drive your business forward.
In today's knowledge-based economy, Web 2.0 strategy is not just about building communities—it's about building businesses. That's why SocialSphere takes an ROI-driven approach to strategy development, designed to help you:
- Drive new and incremental revenues
- Reduce operating costs
- Manage and enhance your brand reputation
- Maximize asset efficiency
In short, SocialSphere strategists provide planning services that help your organization create a Web 2.0 vision, establish a detailed program architecture, and capitalize on the advantages of broad community engagement.
In the collaboration economy, consumers have more voice and impact than ever before. How do you make sure that your brand resonates with today's proactive, community-connected "prosumers?" How do you break through to new audiences and convince them to join in a positive, productive dialogue about your brand? The answer is no longer traditional enterprise-out advertising.
Building effective Web 2.0 communities requires a convergence of creative disciplines and a deep understanding of how to engage different types of audiences. At SocialSphere, we believe this requires a mix of:
- Brand building
- Demand generation
- User experience
- Facilitated dialogue
- Interactive brand experiences
- Multi-channel activation campaigns
SocialSphere's creative team understands how user-generated content should inform your brand. They are experts in developing and deploying creative that helps your brand connect with audiences and, in turn, convinces audiences to become advocates of your brand.
The thought of implementing Web 2.0 technology can be daunting, especially if you're not clear on what technology you need, how it works, and if it will require costly and complicated changes to your current infrastructure. To address your concerns, SocialSphere is equipped to:
- Identify, develop, deploy and integrate Web 2.0 technology strategies that are aligned with your business strategy
- Work within the infrastructure investments you've already made
Our Web 2.0 and Enterprise technologists will help you make sense of the multitude of Web 2.0 tools and technologies on the market today, and determine which ones best fit your strategic engagement objectives. We'll bring you up to speed on community platforms, social networks, forums, blogs, RSS feeds, UGC, and custom applications, to help you understand the many ways technology can be used to facilitate collaboration.
We encourage clients to experiment, by marrying the growing combinations of online Web services with existing data and information from inside their business. This enables the creation of new applications that bring the experience and utility of popular next-generation Internet applications to users.
Winston Churchill once said, "However beautiful the strategy, you should occasionally look at the results." At SocialSphere, however, we believe it is more advantageous to continuously monitor results. That's why we utilize a holistic Web 2.0 measurement methodology, combined with proven and innovative tools, to regularly measure and manage the effectiveness of your strategy. Is your strategy engaging with all of your communities? Are you realizing the most economic value from social computing? Through constant and thorough measurement, we'll help you find the answers.
Based on the goals and objectives that we've identified in the earliest stages of engagement, we'll develop a set of Key Performance Indicators that help us measure and manage:
- Community engagement with the brand
- The associate brand
- The economic value derived from engagement
We'll then use the optimal set of analytic tools to provide analysis, reporting and dashboards that are both easy-to-digest and easy to act upon.
SocialSphere's dedicated development and deployment teams manage all six services, as well as post-deployment project management, including:
- Developing a plan of action to achieve your desired results
- Organizing and directing appropriate resources to achieve those results
- Controlling each step of the plan and making adjustments as needed
We also assume full management of the technology partners we engage during the development of client solutions. This ensures that you have a single point of contact and accountability for your engagement.