SocialSphere Web 2.0 Products and Strategy

The custom products you need, for every phase of Web 2.0.

Maybe your organization is still trying to get a grasp on this thing called Web 2.0.  Maybe you already have a blog or a page on Facebook, but you’re hitting some roadblocks.  Or, maybe you’re ready to engage fully and connect with your best customers in real-time collaboration.

Wherever you are on the continuum, SocialSphere offers a suite of custom-built products designed to help your business explore and realize the opportunity that is Web 2.0 and social networking.  Our team is focused, strategic, time-conscious, and honest about what you need—and where our expertise can benefit you most. 

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The ORBIT Report:  A robust analysis of your brand in the Web 2.0 universe.

With the ORBIT Report, you can expect far more depth and insight than other online tools and products. This rigorous, strategic document offers a comprehensive understanding about who is influencing your brand; where they are; and what you can do to engage them. 

Our team uses our proprietary ORBIT™ methodology to conduct a detailed analysis of your reputation across four platforms: social frameworks, industry blogs and communities, industry media, and big media news sites. 
Ultimately the ORBIT Report will help you:

•  Identify the major social media influencers of your brand and/or issue;
•  Create a detailed map of your “social sphere;”
•  Analyze the effect on your online brand reputation;
•  Pinpoint strategies that you can employ to positively influence what is going on.

In addition to our ORBIT Reports, we provide monthly and/or quarterly ORBIT updates that keep you up-to-date on the changing nature of online discussions and how these changes impact your brand online. You’ll also gain strategic insight into the impact of your organization’s Web 2.0 efforts, and identify the steps needed to better engage the discussion of your brand online.

Web 2.0 Competitive Audit: Expand your view. Focus on what matters.

Web 2.0 Briefing Day: Wrap your head around Web 2.0—and what it means for your business.

Ready to build your business and your brand in this new era?  First you need to gain a strategic understanding of just what Web 2.0 is.  That’s why we recommend our Web 2.0 Briefing Session—a half-day presentation and brainstorming session that helps you and your leadership team answer three key questions:

•  What is Web 2.0 and why is it important?
•  What does it mean to your company specifically?
•  What’s the best way to get started?

By the end of the session, you will have the actionable ideas and insights you need to build Web 2.0 strategies—the kind that will help fuel your company’s growth by better engaging customers, prospects, employees, partners and markets.  Guaranteed.

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Idea Mine: Tap into customers’ passion for your brand.

Think beyond corporate walls.  Look deep into your customer base.  When you do, you’re likely to find people who are smarter about your brand than the employees inside your organization.  Even better, because they’re passionate about your brand, they’re more than willing to share their insights, generate innovative ideas, and go to work for your brand—for free. It’s a no-brainer opportunity, and SocialSphere is ready to help you take advantage of it with our Idea Mine.

We start by using our ORBIT methodology to identify your most passionate fans, advocates and influential consumers who are eager to offer constructive criticism and help think through new challenges and opportunities.  Our goal is to recruit and identify a group of online influencers who are:

a)  Representative of the online discussion about your brand; and
b)  Collaborative and ready to engage in a dialogue that will yield concrete, actionable results. 

Once we’ve recruited the right team members, we invite them to participate in a 4-week, online community discussion. 

During this time, we provide the team with the necessary tools, facilitate a discussion, and challenge them to come up with new, actionable ideas on a specific topic or business problem faced by your organization. We also involve the CEO or senior management team to motivate the group and kick off the brainstorming process.  The team goes to work and, within a month or so, returns with a list of ideas. SocialSphere compiles a document that outlines the team’s ideas and how to implement them.  A special presentation event is then scheduled, where your brand “Samaritans” are given the opportunity to present their findings to the industry, the company, and/or your Board of Directors.  They are also invited to be part of the implementation process to the greatest extent possible.