SocialSphere Case Studies
The NTRA: Helping the “Sport of Kings” keep pace with a new generation of fans.
Situation:
The “Sport of Kings” has an aging fan base, currently limited appeal to emerging generations and perceived integrity problems.
Problem:
Limited marketing budget, television availability and fractured industry segment makes wide-scale change difficult.
Solution:
SocialSphere created and executed Web 2.0 strategy for the industry, local racetracks and other stakeholder groups. Our efforts included a social media audit, a blog strategy, and e-mail marketing optimization, with more to come. During the first six blog posts by Alex Waldrop, CEO of the NTRA, he received an average of one comment per 33 blog views, thousands of e-mails, and tens of thousands of new engagement opportunities with the sport’s most passionate fan base. -------------------------------------------------------------------------------------------------------------------------------------------- Web 2.0 research and strategy: The prescription for finding a new audience of donors.
Situation:
As one of the leading children’s research hospitals in the world, this Toronto-based SickKids seeks to meet aggressive fundraising revenue targets by entering U.S. annual giving market.
Problem:
There is virtually no recognition of SickKids’ brand in the U.S., nor is there a strategy for U.S. fundraising and outreach operations.
Solution:
SocialSphere conducted a survey among U.S. targets to measure the impact of a new research-focused positioning; to detail the social media landscape as it applies to progressive donors and child health advocates; and to develop a strategy to engage current U.S. communities via social networking and Web 2.0 tools. The Beta launched in August of this year and the fundraising campaign will begin later this fall.
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Clients
